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Overview Yanny/Laurel is an auditory illusion built from a pronunciation recording of the word “laurel” on Vocabulary.com. When replayed and…

Overview “The Dress” is a photograph of a Roman Originals lace bodycon dress that triggered a mass-perception puzzle: many viewers…

Overview “Gangnam Style” is a K-pop single and accompanying music video by PSY built around a comedic, horse-riding dance and…

Overview This is a recurring internet thought experiment and meme that pits 100 unarmed men against a single silverback gorilla,…

Overview The Harlem Shake meme is a short-form video format synced to the first 30 seconds of Baauer’s 2012 track.…

Overview The Mannequin Challenge is a video format where people freeze in elaborate poses while a camera weaves through the…

Overview The Ice Bucket Challenge is a viral social fundraiser that exploded in July-August 2014, encouraging people to film themselves…