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Overview “The Dress” is a photograph of a Roman Originals lace bodycon dress that triggered a mass-perception puzzle: many viewers…

Overview “Ibiza Final Boss” is the nickname internet users gave to Jack Kay, a British tourist filmed dancing at Zero…

Overview This is a recurring internet thought experiment and meme that pits 100 unarmed men against a single silverback gorilla,…

Overview The Harlem Shake meme is a short-form video format synced to the first 30 seconds of Baauer’s 2012 track.…

Overview The Mannequin Challenge is a video format where people freeze in elaborate poses while a camera weaves through the…

Overview The Ice Bucket Challenge is a viral social fundraiser that exploded in July-August 2014, encouraging people to film themselves…