Overview
- FIRST SEEN August 1997
- POPULARITY Cited as the #1 Web fad by CNET; later spawned charting singles and albums.
- FIRST KNOW CREATOR Deidre LaCarte (aka “Hampton Hampster’s” owner)
- HASHTAGS #HampsterDance, #HamptonTheHampster, #WhistleStop
How It Started
Canadian art student Deidre LaCarte created the page in August 1997 as a friendly traffic contest with her sister and friend, naming it “Hampton Hampster’s Hamster House.” The distinctive misspelling (“Hampster”) was deliberate. The simple format-four unique GIFs tiled in rows + autoplaying WAV loop-fit dial-up constraints and showcased a then-novel browser trick: background music on a web page.
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Aug 1997: Page launches on GeoCities with four hamster GIFs + sped-up “Whistle-Stop.”
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Intentional spelling: “Hampster” branding noted by creator.
How It Spread
For about 18 months the page stayed niche, then e-mail forwards and early blog hubs (notably Slashdot on Feb 9, 1999) ignited a surge to tens of thousands of views within days. Press followed: The Guardian profiled the phenomenon in Dec 1999, and an EarthLink TV commercial (Jan 2000) turned the in-joke into mainstream fodder. Domain confusion and cloning (hampsterdance.com vs hamsterdance.com) added to its notoriety. The Guardian
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Slashdot (Feb 9, 1999): Link-off that spiked traffic.
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Guardian (Dec 1999): “Hamming it up” feature.
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EarthLink ad (Jan 2000): National TV placement.
Examples
These touchpoints document creation → breakout → commercialization.
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Original GeoCities-era capture via Wayback/archives (1999 snapshot).
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Slashdot item (Feb 9, 1999) referencing the page as “the hamster dance.”
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The Guardian feature: “Hamming it up” (Dec 9, 1999).
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“The Hampsterdance Song” (2000) – official single/video credited to Hampton the Hampster (Boomtang Boys).
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Cuban Boys – “Cognoscenti vs. Intelligentsia” (1999) – UK Top-4 pastiche of the same hook. officialcharts.com
Variations & Spin-offs
The success triggered countless parodies and skins (other animals, politicians), plus commercial tie-ins. UK act Cuban Boys issued “Cognoscenti vs. Intelligentsia” in 1999, marketed as the “Hamster Dance song,” peaking at #4 on the UK Singles Chart; licensing led to a sound-alike sample in its commercial release. In 2000-01, LaCarte partnered with The Boomtang Boys to release “The Hampsterdance Song” and the album Hampsterdance: The Album.
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Cuban Boys (1999): UK #4 Christmas chart peak.
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Boomtang collab (2000): Official single + later album releases.
Why It’s Popular
By the Numbers
Exact 1997-1999 traffic is sparse, but contemporaneous snapshots chart the rise: from ~800 visits pre-1999 to ~60,000 in four days after the breakout; Cuban Boys hit UK #4 in Dec 1999; the official Hampsterdance Song topped Canada’s Singles Chart and reached #5 in Australia. It was later crowned CNET’s #1 Web fad (2005).
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60k views in 4 days post-e-mail/blog lift (Mar 1999).
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UK #4 (“Cognoscenti vs. Intelligentsia,” Dec 1999).
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CAN #1 / AUS #5 (“The Hampsterdance Song,” 2000-01).
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CNET #1 Web fad (2005).
Community / Ethics Notes
How to Spot It
You’ll see tiled rows of small, low-color hamster GIFs looping in unison, often in four repeating types. Classic pages autoplay a chipmunk-pitched two-bar loop of “Whistle-Stop.” Modern reposts preserve the simple backdrop, endless scroll, and the intentionally misspelled “Hampster” branding.
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Visual markers: four unique GIFs, tiled rows, minimal page design.
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Audio marker: sped-up nine-second WAV of “Whistle-Stop.
How to Recreate This Trend
For an homage, create 3-4 tiny looping sprites and tile them across a simple page; pair with a short, loopable riff (use cleared audio or a sound-alike you own). Keep file sizes microscopic, target seamless looping, and consider a retro layout that nods to GeoCities while remaining mobile-friendly. If you reference brand assets, avoid implying official ties.
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Build: 32-64px GIFs/WebP sprites → CSS grid tiling → autoplay loop (muted/tap-to-unmute for mobile).
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Legal: license your audio; keep “Hampsterdance” references as homage, not official branding.
Update Log
This section records significant revisions or new information (e.g., updated participation totals, new academic evaluations of impact, or notable anniversary revivals). We’ll adjust figures and attributions if stronger primary sources emerge or if platforms release new analytics.
Aug 1997 — Hampster Dance GeoCities page created by Deidre LaCarte (four GIFs + sped-up “Whistle-Stop” loop).
Feb 9, 1999 — Slashdot links the site; traffic surges, kicking off mainstream attention.
Mar 1999 — Site logs ~60,000 views in four days amid e-mail/blog forwarding.
Dec 9, 1999 — The Guardian feature (“Hamming it up”) chronicles the fad.
Dec 25, 1999 — Cuban Boys – “Cognoscenti vs. Intelligentsia” peaks at UK #4 (Christmas chart).
Jan 10, 2000 — EarthLink TV ad features the meme, marking broad U.S. commercial crossover.
Jun 13, 2000 — “The Hampsterdance Song” released (Boomtang Boys producers); later hits CAN #1 / AUS #5.
2005 — CNET names Hampster Dance the #1 Web fad.
2001–2004 — Rights transfer + domain consolidation; site expands with named characters and themed versions.
